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Business English, Corporate lingo, or wrong use of the language?

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When business lingo becomes just waffle; when the speaker makes an effort to sound more educated, knowledgeable or elegant than he or she really is, the result can be grotesque. When the effort to embellish an idea or product goes beyond hyperbole, you might want to wonder if the purpose of language is to communicate something or to deceive your audience by creating the feeling that behind those grand words there is a very important message - when actually there is nothing there but smoke and mirrors.

When I translate business or marketing texts I often suffer this misuse or abuse of the language trying to translate a simple or non-existent content into a different language (ENG-SP is my pair). That's why I enjoyed this article so much and I would like to share it here. Enjoy!

https://bviw.com/blog/know-your-audience/#comment-5825

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